THE BEST CHOICE
to reach the Hispanic Community in Collier and Lee counties

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El Mensajero de SWFL Agosto 2020 El Mensajero de SWFL June 2020

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MEDIA KIT

KEY BENEFITS

1 More than just newspaper advertising, El Mensajero delivers true multi media coverage: print and digital ad, and great exposure on our social media platforms.

2 Our more than 20 years of experience in media and advertising through out Latin America and the US Hispanic Market enables us to deliver to you the most innovative and efficient strategy in the marketplace today.

3 El Mensajero is the only publication in Spanish in SWFL that brings articles by well known authors like, Ismael Cala, Dr. Nancy Alvarez, Laura Posada and more, creating a faithful audience.

FACTS

Publication:
Since September 2016

Frequency:
Monthly

Size:
10″ × 11.5″

Circulation:
15,000 issues

Cost per copy:
Free to all readers

Monthly 15,000 copies distributed throughout SWFL

Distribution Points: 255+

THE LATINO MARKET

HISPANICS SPEND MORE TIME online and in apps on smartphones. Hispanics spend 49 hours and 9 minutes a month on apps and the Web through their smartphones versus 43 hours and 31 minutes for the general market population.

HISPANICS ARE MORE INFLUENCED BY ADVERTISING ACROSS ALL CHANNELS
According to Specific Media and SMG Multicultural, Hispanics have more favorable attitudes towards advertising, and find it to be useful, relevant, influential and informative at a much higher rate than non-Hispanics. Specifically in mobile phone based search activities, this tends to be even more important.

Favorability towards advertising on smartphones (43%)

DEMOGRAPHICS AND DISTRIBUTION

POPULATION: 246,363 HISPANICS around El Mensajero's distribution area.

READERS ORIGINS
México 25%
Cuba 18%
Haití 10%
Puerto Rico 10%
Colombia 9%
Guatemala 5%
El Salvador 3%
Other 20%
AGE OF READERS
18-30 years 20%
30 and up 80%
LEE COUNTY, FL
HISPANIC POPULATION
147,834
20.5% GROWTH
MEDIAN AGE
46.8
COLLIER COUNTY, FL
HISPANIC POPULATION
98,529
29% GROWTH
MEDIAN AGE
45.9
SWFL HISPANIC POPULATION

Hispanic or latino

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SIZES

Full page
10″ × 11.5″

1/2 page horizontal
10″ × 5.66″

1/2 page vertical
4.93″ × 11.5″

1/4 page
4.93″ × 5.66″
1/4 page horizontal
10″ × 2.75″

Front page banners
1.56″ × 6.33″ V
7.66″ × 2.33″ H
1.56″ × 2.33″ Top right corner
2.13″ × 2.33″ Bottom right corner

Business card
3.5″ × 2″
1/8 page
4.93″ × 2.75″

ARTWORK SPECIFICATIONS

Accepted format: PDF & JPG
Important: Images in files must be at 300dpi in CMYK color at 100% scale
Email artwork to: agent@fronterasventures.com New articles to: milka@fronterasventures.com

4 BENEFITS OF LOCAL ADVERTISING

1
TARGET A DEDICATED MARKET

We don’t deliver in irrelevant areas. You want your message to impact your potential customer base. And nothing more!

2
TRUE ENGAGEMENT EXPERIENCE

Magazine readers really take their time and linger when reading print. They also tend to fully interact with the content. Your advertising will stay with the audience for as long as they keep opening up El Mensajero.

3
PRINT ADS HELP TO LEGITIMIZE YOUR BRAND

The Internet is full of cybercriminals who use viruses to gain access to consumer’s private information. Web surfers have become very wary of clicking on banner ads, but have nothing to fear of your print ad.

4
PRINT IS A KEY IN BRAND BUILDING

When you advertise in a local magazine, your brand is associated with prominence and prestige. This recognition is then reinforced when they meet you in person at your place of business. This not only builds brand recognition but, in time, brand loyalty.

ABOUT US

El Mensajero is the leading Hispanic newspaper publication in Collier and Lee counties published by Fronteras Ventures, a company that has leveraged more than two decades of combined experience managing businesses in the publishing, social media, and content syndication sectors.

El Mensajero focuses on delivering new marketing solutions for local businesses looking to grow their audience, specifically within the Hispanic market with a unique multiplatform campaign: Print, Digital, and Social Media.

El Mensajero brings interesting and relevant information to the Hispanic community. We have the right combination of interesting articles, local news, and great offers from our advertisers.

It would be a pleasure to help you to reach the Hispanic market.

Milka Valdivia Pratt, Publisher

Milka Valdivia Pratt, has more than 18 years of experience working in the international and domestic syndication business. For 14 years she was the Sales Director for Latin America and the Caribbean for Andrews McMeel Universal, offering editorial content to publishers working with the leading media groups in that territory and the US Hispanic market.

From 2013 to 2016 she was a member of the board of the Inter American Press Association (SIP, Sociedad Interamericana de Prensa). In 2014 she decided to create her own agency called Fronteras Ventures, offering custom publishing solutions, including the best entertainment editorial content in Spanish for print and on-line media.

Having great content and a team of former editors and journalists from prestigious newspapers in Latin America, in October of 2016 El Mensajero was created. Thereafter, she has worked successfully to ensure El Mensajero offers the best content to the Southwest Florida audience, including local news, interesting articles, and good deals from local businesses.

We help brands connect with the Spanish speaking market.

Silvia Diez, Local reporter

Silvia Diez is a Journalist and writer, who graduated from a prestigious university in her native country, Argentina.  She was the publisher of Southwest Florida’s leading first Hispanic newspaper Nuevos Ecos for 19 years.

Silvia is originally from Argentina and resides in Estero, FL. She completed a Bachelor’s degree in Child Psychology and Elementary School Education. In addition, she studied Journalism and communications.

She started her career in communications and media industry in the year 2000, working as a news Director for 107.5Fm stereo. She also hosted the first local Spanish language TV show ‘Que Pasa SW Florida’ on Comcast network.  She is currently a freelance journalist and contributes to many Hispanic media outlets in South West Florida, including El Mensajero.

CONTACT US